Marketing, Stats and Basketball

This is a blog about scientific research in basketball , and it is mainly focused on marketing and statistics. The aim of this blog is to disseminate findings from studies conducted by our research group, share ideas, and discuss. You can write either in English or Spanish (but we recommend English in order to make your comments more accessible to international colleagues). We will be happy to count with your opinion regarding the topics we discuss. Welcome to Basket-Research.

Friday, April 1, 2011

Research on player evaluation metrics. A stakeholder approach

Finally, we have published the research  regarding basketball player evaluation metrics.

This study began in 2009, and finally has been published in the Journal of Human Sport and Exercise.

You can read the paper here:

Thank you so much for your very helpful collaboration!